In 2012 I started as the only product copywriter in the company (Yandex.Money). At first, I was working only with language — putting together some words after designers deliver their part. Step by step I expanded my responsibilities to also sharpening key points, structuring the whole pages, then building user flows — working with both information and visual details.
Then I went through building up the team of UX Writers (first as non-official Team Lead, then as official) — hiring and training people, creating guidelines, expanding our roles even more, and setting up work processes.
Now I’m leading a team of 30 Content Managers and UX Writers at Avito’s Customer Service. And for today my main joy is finding solutions. It can mean creating a piece of content, changing an element of the interface, building a new business process, or setting up a new role for the team. The joy is to catch an insight like “this is how we solve the puzzle”.
I'm always open to new opportunities and projects, just send me a message and I'll get back to you straight away.
