In Audience
An IT society based in Minsk invited me to speak at the UX conference for World Usability Day. I was talking about the “evolution” of text — how we transferred from treating web content as “literature” to designing practical messages, and what are the principles you need to keep in mind while you work on them.
I always thought Help is a part of a product. So writers should put as much effort into it as they do into working on interface elements. So my presentation was about how we can bring Help closer to the product and users. “Interface, I need help” — still happy with the name.
I talked about some practical tips — how it’s best to put together a task for UX Writer or even yourself if you don’t have any professional writers on the team.
With the help of my colleagues, I set up the first offline UX Writers Conference in Russia — UX.txt. More than 350 people registered to be there from all over the country: Product Managers, UX Analytics, Designers but mostly Writers and Editors. And we had prioritised them because the audience would only fit 100 people.
Each presentation had some practical tips. We had a case with 200 fines UX Writer had to “translate” from lawyers language — with the suggestions about the approving process. Another presentation was about testing — and the cost of the “bad” text. I was talking about the skills for the role and how to raise a UX Writer — because it’s almost impossible to hire someone ready for the job. This video has 1,2 thousand views on Youtube.
In Audience
I'm always open to new opportunities and projects, just send me a message and I'll get back to you straight away.
